Time to Enable Intelligent Marketing

Companies looking to technology enable their marketing solutions face big challenges in the era of social media, big data and Watson-style advanced cognitive computing. Which solutions are truly best of breed? How do you wire them together as a coherent whole so as to enable effective decision making in real time? Who will actually implement the marketing solution? Your staff? A vendor? A consultant? What’s the proper mix of onshore, near-shore and off shore talent when accounting for implementation costs, deployment windows, technology change, cultural pitfalls and more?
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