July 22, 2013 01:49 PM
Always offering the customer what he wants (even before he knows it himself) is a complex process involving multiple factors that are constantly changing, both in themselves and in relation to each other. By modeling this multidimensional problem correctly, IBM’s Loyalty Management Solution raises the bar when it comes to matching optimum offers to customers. It also exposes the complete “customer loyalty stack” that any loyalty management solution must encompasses to deliver that optimum offer.
So what is the optimum offer and how is it delivered? Read More...