Watson and HANA Redefine Loyalty Marketing

The history of marketing, like the history of technology, is defined by significant time periods or eras. Furthermore, most if not all of these marketing eras were preceded and enabled by foundational technologies. The era we are now entering — what you could call the era of loyalty marketing — also requires its foundational technologies. Those are the cloud, cognitive computing (think Watson) and in-memory big data crunching (think HANA).
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