Engaging Social Shoppers Takes Big Platforms



There is nothing small about the challenges or opportunities of turning today’s social shoppers into your customers. You need to answer questions like: Where do they shop? What do they buy? What brands to they tweet about? What brands to their friends tweet about? What retailers to they visit online? What content do they subscribe to? Yes it is massive — but in today’s socially enabled cloud environment — it is also highly available and can be readily analyzed for creating smarter, more directed consumer experiences.
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